Burst!
New York Soapy Pop-Up

Personal Project
Project year: 2023

The pop-up design follows through the playful approach of Urban Sophistication. Urban Sophistication is an experiential lifestyle brand focsusing on phone cases. The brand reinterpret everyday objects to encourage thoughts, feelings and conversations. The “soap phone case” inspired a large bubble-like inflatable structure, where visitors can experience the world of Urban Sophistication inside.

From the streets of the Lower East Side, visitors can see the pop-up as a large soap bubble taking over the empty building lot, creating a contrast as it stands between the classic New York City brick apartment building. The desig of the installations inside the inflatable is inspired by soap-related places, such as beauty stores and shower stalls, in an exaggerated manner. Installations
inside the pop-up has a playful twist that will allow visitors to experience Urban
Sophistication phonecases in various ways.